Job Title

Copywriter

Published
14th November 2019
Location
London (E1), United Kingdom
Category
Job Type
Min Salary
£35,000
Max Salary
£40,000

Job Description

Our client ,who provide Cloud and Unified Communications services delivered over their own 100GigE secure, super-fast Network to over 3,000 customers are looking  for a Copywriter to be responsible for the majority of written content produced by the Marketing team. You’ll need to be able to tell compelling brand and customer stories via multiple formats and for multiple channels, while keeping SEO best practices in mind. You’ll also need to ensure content relevant to buying-cycle stages is being regularly created and kept up-to-date.

 Responsibilities:

  • Editorial governance of brand voice, style and tone
  • Produce and manage content production schedule in alignment with marketing campaigns
  • Write and produce compelling content for multiple channels for lead generation campaigns, brand awareness and employee communications
  • Work closely with Senior Marketing and Design stakeholders to ensure content is optimised for SEO and supports the digital strategy to increase traffic and engagement in order to generate leads
  • Work with multiple stakeholders from across the business to produce content including website pages, whitepapers, brochures, case studies, videos, infographics and the monthly internal newsletter
  • Work closely with Marketing and Design team to produce content that is tailored to our core audiences and meets marketing objectives

 About You:

  • Experience from a B2B technology background within IT Services / Solutions
  • Demonstrable expertise in taking complex technical solutions and turning into compelling stories
  • Knowledge of SEO best practices for web copy
  • Experience in leading content marketing in B2B – from editorial to production
  • Experience in creating style guides and maintaining brand tone of voice
  • Excellent written English skills, with a creative flair and a passion for writing
  • Measuring, tracking, and editing content based on performance

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